The people delivering the work should understand, and help shape, what the business promises.
About Estii
Why Estii?
Every services deal commits more than a price. It commits people, capacity and time, and shapes the revenue and margin the business depends on. Those commitments start taking shape long before the contract is signed.
Yet sales, delivery and finance often build their plans separately. The pipeline says what's likely to close. Delivery plans cover signed work. Finance has to reconcile the two. Leaders are left piecing together whether the work they're winning is work the business can profitably deliver.
We built Estii to connect the sales to delivery process around one shared commercial model. As teams shape, price and negotiate each deal, they can see what it means for margin, revenue and delivery capacity. The agreed scope and assumptions carry through approval and handover, giving the business a consistent basis for deciding what to pursue, what to promise and how to prepare.
Our story
We helped grow Massive to $42M in revenue before its $120M acquisition by Deltatre. As the business grew, keeping sales, delivery and finance working from the same assumptions became harder.
We spent over a decade at Massive and Deltatre, building streaming platforms for BBC Worldwide, AT&T, Sony, Bell Media, DAZN, WWE and more.
Coordinating scope, pricing and delivery outgrew the spreadsheets and internal tools we tried. We built a commercial workflow to bring those decisions together, so teams could agree on what was being sold and what it would take to deliver.
We founded Estii in Sydney in 2021. We're founder-owned and self-funded, building on our experience of what technology services teams need between sales and delivery.
Today, teams have approved over $145M in deals through Estii.
Our team
We're a small, remote team. The people who build Estii also work with customers to put it into practice, using their past deals, pricing and ways of working.
Our founders
Want to learn more about our story and plans for the future? Connect with our founders.
Estii was founded in Sydney, Australia in 2021