Estii is the shared commercial model between sales, presales, delivery and finance, connecting scope, price, schedule, capacity and margin so growing service businesses can scale without the turbulence.
About Estii
Why Estii?
Your CRM is the source of truth for opportunity. Estii is the source of truth for commercial viability.
CRMs track deals. Delivery systems track work. But neither models the commercial structure behind a services engagement: how scope drives price, how capacity constrains schedule, how assumptions flow through to margin.
That gap is where growing services companies lose control. Not because anyone estimates badly, but because coordination between sales, delivery, and finance outgrows every spreadsheet and internal tool.
Estii connects scope, price, schedule, capacity, revenue, and margin in one shared model, so sales and delivery stay aligned as deals move forward.
Our story
We spent a decade scaling a technology services company to $42M in revenue and a $120M acquisition. Along the way, we had to invent the commercial workflow that made it possible. Then we built the product that should have existed all along.
Our founders spent over a decade at Massive and Deltatre, building streaming platforms for BBC Worldwide, AT&T, Sony, Bell Media, DAZN, WWE and more.
As the business scaled, estimation became the bottleneck. Not because anyone did it badly, but because the coordination between sales, delivery and finance outgrew every spreadsheet and internal tool they tried. So they built a data-driven commercial workflow out of necessity. It contributed to ~100% year-over-year sales growth over five years, reaching $42M USD in 2018 when Massive was acquired by Deltatre for $120M.
That experience made one thing clear: the issue isn't estimation accuracy. It's commercial coordination: structural alignment across pipeline, capacity, revenue and margin. Every growing services company hits this wall. Spreadsheets are flexible but fragile. Internal tools get built and hit the same limits. Nothing connects the commercial model end to end.
We founded Estii in 2021 to build the commercial estimation platform that should have existed all along. Bootstrapped with ~$1M of our own capital. In our first year, customers won over $10M AUD in deals estimated through Estii.
Our team
We're a small, remote team that ships fast and sweats the details. We know the problem because we lived it, building and selling technology services for over two decades.
Our founders
Want to learn more about our story and plans for the future? Connect with our founders.
Estii was founded in Sydney, Australia in 2021