CRMs track deals. Delivery systems track work.
Neither models the commercial structure behind a services deal.
Estii does.
Scope, price, schedule, capacity, revenue, and margin in one model.
Not a spreadsheet.
Not a quoting tool.
Not a project tracker.
Our founders spent over a decade at Massive and Deltatre, building streaming platforms for BBC Worldwide, AT&T, Sony, Bell Media, DAZN, WWE and more.
As the business scaled, estimation became the bottleneck. Not because anyone did it badly, but because the coordination between sales, delivery and finance outgrew every spreadsheet and internal tool they tried. So they built a data-driven commercial workflow out of necessity. It contributed to ~100% year-over-year sales growth over five years, reaching $42M USD in 2018 when Massive was acquired by Deltatre for $120M.
That experience made one thing clear: the issue isn't estimation accuracy. It's commercial coordination: structural alignment across pipeline, capacity, revenue and margin. Every growing services company hits this wall. Spreadsheets are flexible but fragile. Internal tools get built and hit the same limits. Nothing connects the commercial model end to end.
We founded Estii in 2021 to build the commercial estimation platform that should have existed all along. Bootstrapped with ~$1M of our own capital. In our first year, customers won over $10M AUD in deals estimated through Estii.
We're a small, remote team that ships fast and sweats the details. We know the problem because we lived it, building and selling technology services for over two decades.
Want to learn more about our story and plans for the future? Connect with our founders.
Estii was founded in Sydney, Australia in 2021