Estii guides

Scoping, pricing, and estimation guides for technology solution providers

Learn how to estimate and price technology projects and services, forecast capacity and margin across your pipeline, and keep sales, presales, and delivery working from one plan.

Revenue velocity without wrecking delivery, the CEO balancing act

Revenue velocity without wrecking delivery, the CEO balancing act

Revenue velocity is the rate closed pipeline becomes recognised revenue without burning delivery. A CEO playbook for measuring and compressing the whole cycle.

17 Apr 2026 • 14 min

How to build a services rate card that survives real deals

How to build a services rate card that survives real deals

Build a services rate card that holds under negotiation. Role granularity, margin bands, region splits, and rebuild triggers that replace an annual review.

16 Apr 2026 • 10 min

Capacity-aware selling, sell what you can actually deliver

Capacity-aware selling, sell what you can actually deliver

Capacity-aware selling puts delivery shape in front of sales before the quote lands. Sell what you can staff, shape what you can't, keep margin intact.

15 Apr 2026 • 10 min

How to price change requests without the margin leak

How to price change requests without the margin leak

Change request pricing that protects margin on fixed-price SOWs. A four-step workflow (raise, size, price, approve) that stops silent scope creep.

14 Apr 2026 • 10 min

Professional services CPQ, a category services didn't ask for

Professional services CPQ, a category services didn't ask for

Professional services CPQ came from product CPQ vendors, not from services firms. What the category gets right, and the gaps it still leaves.

13 Apr 2026 • 14 min

Statement of work, what belongs in one

Statement of work, what belongs in one

What a statement of work is, how it compares to a proposal or MSA, and the nine sections every SOW needs to protect scope, price, and delivery margin.

17 Mar 2026 • 7 min

Capacity planning for technology solution providers

Capacity planning for technology solution providers

A practical capacity planning guide for technology solution providers. Three-layer demand view, weighted pipeline, named assumptions, scaling rituals.

08 Mar 2026 • 14 min

SOW generation from a priced estimate

SOW generation from a priced estimate

SOW generation that keeps scope, price, and schedule in sync: generate a statement of work from your priced estimate, from proposal to signed contract.

12 Feb 2026 • 10 min

Services quoting software, the buyer's guide

Services quoting software, the buyer's guide

Services quoting software, a buyer's guide for systems integrators, consultancies, and MSPs. What the category covers, where adjacent tools fall short, ten shortlist questions.

27 Jan 2026 • 14 min

Estimation platform ROI, a business case for RevOps and CFOs

Estimation platform ROI, a business case for RevOps and CFOs

Build the estimation platform ROI case your CFO will fund. Margin guardrails, pilot plan, and a one-slide summary RevOps leaders can ship this week.

14 Dec 2025 • 5 min

How to discount without losing margin, the trade rule

How to discount without losing margin, the trade rule

How to discount without losing margin in B2B services. Trade price for scope, timeline, or terms using a concession menu that protects deal economics.

22 Sep 2025 • 5 min

How to improve service estimate accuracy over time

How to improve service estimate accuracy over time

Learn how to improve estimate accuracy over time by tracking variance, running post-project reviews, and calibrating your service estimation model.

12 Jun 2025 • 4 min

Fixed price vs time and materials vs retainer, how to choose

Fixed price vs time and materials vs retainer, how to choose

Fixed price vs time and materials vs retainer. How to pick a pricing model that matches scope uncertainty, keeps the buyer comfortable, and protects margin.

25 Feb 2025 • 5 min

Sales to delivery handover - a practical guide

Sales to delivery handover - a practical guide

A practical sales to delivery handover guide for services teams. Keep scope, commercials, and customer expectations aligned from close to kickoff.

13 Nov 2023 • 6 min

How to estimate total cost of ownership for services

How to estimate total cost of ownership for services

Learn how to estimate total cost of ownership for recurring services, model growth, and price quotes that win deals without eroding margin.

03 Nov 2023 • 9 min

Why spreadsheets fail for pricing - an opinion

Why spreadsheets fail for pricing - an opinion

An opinion piece on why spreadsheets fail for pricing work, and why opinionated estimation software beats endless flexibility for service teams.

29 May 2023 • 2 min

How to price a scope of work in B2B services

How to price a scope of work in B2B services

A practical guide on how to price a scope of work for B2B services, with steps for keeping scope, timeline and price in sync without blowing margin.

28 Apr 2022 • 4 min