About us

We’re on a mission to rid the world of insanely complicated pricing spreadsheets that only one person in your business understands.

Estii is a Sydney-based tech startup founded in 2021 after realising that many sales teams spend excessive time trying to keep commercial proposals in sync with shifting scope and pricing, and some still couldn't style a pricing table if their life depended on it :) 

Teams are increasingly reluctant to invest in detailed scope breakdown and estimation in the face of uncertain and shifting requirements driven by customer expectations on scope, time and price. This friction slows down the sales cycle, burns out critical staff, and impacts project viability and margin when won.

The team combined their experiences in B2B presales and product engagement to solve this problem and created Estii: a next-generation estimation-to-proposal platform.